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Singapore Tourism Board

Orchard Road Rejuvenation Initiative

Supports industry-led façade, experience, artwork, and night-time initiatives that rejuvenate Orchard Road.

Facts last checked on , confirm on the agency site before applying.

Recorded status: Announced end date within 12 months — Phase 1 applications close on 30 November 2026; STB will announce any subsequent phases.

Who qualifies

  • Open to all legal entities, including businesses, associations and other organisations; proposals may be submitted individually or jointly.
  • Supports industry stakeholders undertaking building façade enhancements, experiential concepts and artwork installations, and night-time initiatives in Orchard Road.
  • Projects must take place within the Orchard Road precinct (Tanglin, Orchard, Somerset and Dhoby Ghaut); fringe locations are considered case by case where precinct-level benefit is shown.
  • Projects must be new or significantly enhanced concepts not previously implemented in Orchard Road.
  • Non-event-based initiatives must remain in place for a minimum of six months, and all approved projects should be implemented within one year of the approval date.
  • Individual retail store or tenant-specific enhancements are not eligible.
  • Routine maintenance, repairs, asset replacement, like-for-like replacement and other business-as-usual works are generally not supported.
  • Projects whose primary purpose is commercial brand promotion or promoting another destination or country are not aligned unless meaningful precinct-wide impact and visitor benefits are demonstrated.
  • Projects must not have commenced at the point of proposal submission; commencement includes started work, payment to a supplier, or a signed contractual agreement.
  • Applicants may not receive more than one Government grant or funding scheme for the same project or project scope, and must declare other grants or incentives at application.
  • Applicants are responsible for obtaining all regulatory approvals, permits and licences for the project.

What it funds

  • Domestic marketing, events, branding campaigns
  • R&D, product development, prototyping, IP

Costs covered: Hardware, machinery, IT equipment; Software licences and SaaS; Physical materials and consumables consumed by the funded project (e.g. construction materials, prototypes); Marketing, advertising, trade-fair booth costs; Third-party consultant or professional service fees; Explain in notes.

Maximum support: up to 70%.

Up to 70% of eligible third-party project costs, subject to STB's assessment; there is no minimum project value.

Payment: Paid after the company incurs the cost and files a claim.

How to apply

Complete the official ORRI Application Form and submit it with the proposal through the FormSG link on the scheme page (https://form.gov.sg/6a6191faa69eccb3d5ac8375); an STB officer then follows up and advises on any further documentation.

  1. Assess the project's eligibility using the checklist in the ORRI Application Form.
  2. Engage the designated STB officer early where the proposal is novel, involves multiple stakeholders, or needs eligibility clarification.
  3. Complete the ORRI Application Form in English.
  4. Prepare the proposal and required supporting documents.
  5. Submit the completed form, proposal and required supporting documents through the FormSG link at https://form.gov.sg/6a6191faa69eccb3d5ac8375.

Before applying

  • The project must not have commenced before proposal submission.

Documents

  • ORRI Application Form — Official XLSX application form; all fields are compulsory and must be completed in English unless indicated otherwise. Agency document ↗
  • Company Registration record — For example, ACRA or Registry of Societies record; foreign applicants provide equivalent records. ACRA Business Profile or equivalent must be no more than 6 months old.
  • Financial Statement for up to the last 2 financial years (if applicable) — Submit upon STB's request; not applicable to a newly set-up organisation.
  • Event details proposal — Include concept, business model, marketing plan and attendance, footfall, visitorship and/or virtual participation details.
  • Event financial projections — Listed in the application form submission checklist.
  • CV of key management team members and track record — Listed in the application form submission checklist.
  • Business profile or CV of consultants and/or project team — Listed in the application form submission checklist.

Processing time: Up to 90 days from the date STB receives a complete set of application documents.

Claiming support

Funding is reimbursed after completion of the agreed deliverables, subject to verification of expenses.

Contact: https://form.gov.sg/6a6191faa69eccb3d5ac8375 (proposal submission); designated STB officers daphne_lim@stb.gov.sg, Giacinta_SAW@stb.gov.sg, harviran_singh@stb.gov.sg

Application window: ORRI launched 17 August 2026; the Phase 1 application deadline is 30 November 2026. The initiative is expected to run about two years and STB will announce any subsequent phases.

Opens: 2026-08-17

Closes: 2026-11-30

Sources & last checked

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