Singapore Tourism Board
Orchard Road Rejuvenation Initiative
Supports industry-led façade, experience, artwork, and night-time initiatives that rejuvenate Orchard Road.
Facts last checked on , confirm on the agency site before applying.
Recorded status: Announced end date within 12 months — Phase 1 applications close on 30 November 2026; STB will announce any subsequent phases.
Who qualifies
- Open to all legal entities, including businesses, associations and other organisations; proposals may be submitted individually or jointly.
- Supports industry stakeholders undertaking building façade enhancements, experiential concepts and artwork installations, and night-time initiatives in Orchard Road.
- Projects must take place within the Orchard Road precinct (Tanglin, Orchard, Somerset and Dhoby Ghaut); fringe locations are considered case by case where precinct-level benefit is shown.
- Projects must be new or significantly enhanced concepts not previously implemented in Orchard Road.
- Non-event-based initiatives must remain in place for a minimum of six months, and all approved projects should be implemented within one year of the approval date.
- Individual retail store or tenant-specific enhancements are not eligible.
- Routine maintenance, repairs, asset replacement, like-for-like replacement and other business-as-usual works are generally not supported.
- Projects whose primary purpose is commercial brand promotion or promoting another destination or country are not aligned unless meaningful precinct-wide impact and visitor benefits are demonstrated.
- Projects must not have commenced at the point of proposal submission; commencement includes started work, payment to a supplier, or a signed contractual agreement.
- Applicants may not receive more than one Government grant or funding scheme for the same project or project scope, and must declare other grants or incentives at application.
- Applicants are responsible for obtaining all regulatory approvals, permits and licences for the project.
What it funds
- Domestic marketing, events, branding campaigns
- R&D, product development, prototyping, IP
Costs covered: Hardware, machinery, IT equipment; Software licences and SaaS; Physical materials and consumables consumed by the funded project (e.g. construction materials, prototypes); Marketing, advertising, trade-fair booth costs; Third-party consultant or professional service fees; Explain in notes.
Maximum support: up to 70%.
Up to 70% of eligible third-party project costs, subject to STB's assessment; there is no minimum project value.
Payment: Paid after the company incurs the cost and files a claim.
How to apply
Complete the official ORRI Application Form and submit it with the proposal through the FormSG link on the scheme page (https://form.gov.sg/6a6191faa69eccb3d5ac8375); an STB officer then follows up and advises on any further documentation.
- Assess the project's eligibility using the checklist in the ORRI Application Form.
- Engage the designated STB officer early where the proposal is novel, involves multiple stakeholders, or needs eligibility clarification.
- Complete the ORRI Application Form in English.
- Prepare the proposal and required supporting documents.
- Submit the completed form, proposal and required supporting documents through the FormSG link at https://form.gov.sg/6a6191faa69eccb3d5ac8375.
Before applying
- The project must not have commenced before proposal submission.
Documents
- ORRI Application Form — Official XLSX application form; all fields are compulsory and must be completed in English unless indicated otherwise. Agency document ↗
- Company Registration record — For example, ACRA or Registry of Societies record; foreign applicants provide equivalent records. ACRA Business Profile or equivalent must be no more than 6 months old.
- Financial Statement for up to the last 2 financial years (if applicable) — Submit upon STB's request; not applicable to a newly set-up organisation.
- Event details proposal — Include concept, business model, marketing plan and attendance, footfall, visitorship and/or virtual participation details.
- Event financial projections — Listed in the application form submission checklist.
- CV of key management team members and track record — Listed in the application form submission checklist.
- Business profile or CV of consultants and/or project team — Listed in the application form submission checklist.
Processing time: Up to 90 days from the date STB receives a complete set of application documents.
Claiming support
Funding is reimbursed after completion of the agreed deliverables, subject to verification of expenses.
Contact: https://form.gov.sg/6a6191faa69eccb3d5ac8375 (proposal submission); designated STB officers daphne_lim@stb.gov.sg, Giacinta_SAW@stb.gov.sg, harviran_singh@stb.gov.sg
Application window: ORRI launched 17 August 2026; the Phase 1 application deadline is 30 November 2026. The initiative is expected to run about two years and STB will announce any subsequent phases.
Opens: 2026-08-17
Closes: 2026-11-30
Sources & last checked
Last checked:
- Orchard Road Rejuvenation Initiative | Singapore Tourism Board
https://www.stb.gov.sg/licensing-support/grants/orchard-road-rejuvenation-initiative/ - Orchard Road Rejuvenation Initiative Factsheet | Singapore Tourism Board
https://isomer-user-content.by.gov.sg/1/9b7251a2-2a52-4567-8c32-57dd62773e94/Orchard Road Rejuvenation Initiative Factsheet.pdf - ORRI Frequently Asked Questions | Singapore Tourism Board
https://isomer-user-content.by.gov.sg/1/b29be6e2-4e58-418c-b944-b0a9910461ee/ORRI_Frequently Asked Questions (FAQs).pdf