Market and Audience Development Grant

Who qualifies

• Organisation types: Natural person (worker, trainee, founder).
• The grant is open to individuals, organisations and collectives.
• Applications for competitions and conferences should be made under the Capability Development Grant.
• Proposed projects may be conducted through physical and/or digital means.

What it funds

• Domestic marketing, events, branding campaigns
• Market entry, overseas marketing, trade fairs, internationalisation

Costs covered: Marketing, advertising, trade-fair booth costs; Overseas travel and logistics.

Maximum support: up to 100%.

Non-profit organisations can receive up to 70% of a realistic budget (up to 100% for travel airfare/freight, up to 70% for other travel costs); for-profit organisations up to 50% (up to 100% for travel airfare/freight, up to 50% for other travel costs).

Recorded cap: S$70,000.

$70,000 per financial year for each applicant; travel-related support is capped at 3 grants per financial year.

Payment: Not stated on official pages.

How to apply

Submit online via the OurSG Grants Portal by 23:59 SGT on the applicable closing date.

1. Read the MAD Grant Guidelines (wef 15 August 2026).
2. If partner or collaborator information is pending, state what remains outstanding or unconfirmed and submit it to NAC once available.
3. Submit online via the OurSG Grants Portal by 23:59 SGT on the closing date.

Before applying

• Late or incomplete applications will not be accepted.

Claiming support

For grants of $10,000 and above, submit a certified Statement of Accounts and proof of the accountant's registration during grant closure.

Contact: NAC_Feedback@nac.gov.sg

Application window: NAC lists Apply-by deadlines (table cols: Apply by/Notified by/Projects after); next deadline 15 Dec 2026, notified 26 Feb 2027, for projects on/after 15 Apr 2027. Prior deadline 14 Aug 2026 has passed.

Closes: 2026-12-15