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Health Promotion Board

Healthier Dining Grant

Reimburses Healthier Dining Programme partners for approved in-store marketing materials and website or app amendments that promote healthier dishes.

Facts last checked on , confirm on the agency site before applying.

Recorded status: Accepting applications now

Who qualifies

  • Must be registered in Singapore.
  • HDP Partners may apply during their period of participation.
  • First-time applicants generally need at least 3 outlets, except event caterers and F&B companies operating solely on digital platforms, which need at least 1 outlet or 1 outlet-equivalent as stated on the page.
  • Food courts and institutional caterers need at least 3 outlets and must not have used HPB's complimentary nutrition analysis support.
  • A digital ordering platform (company website and/or phone app) may count as 1 outlet if it also features and promotes healthier offerings tagged with HDP identifiers.
  • Each brand under a holding company may apply individually, or the brands may apply jointly in one application under the holding company.
  • Repeat applicants must have completed all deliverables and received full disbursement of the previous HDG, or the previous HDG must have expired or lapsed.
  • Repeat applicants must add at least 3 new endorsed items to the menu, or at least 1 endorsed dish per stall for food court and institutional caterer stall settings, in addition to existing endorsed items.
  • Repeat applicants must use healthier oil (at most 35% saturated fats) for all cooking and food preparations if not already doing so.
  • Marketing and publicity initiatives must not have commenced before HDG application approval.
  • The same initiatives must not receive other government or non-government funding.
  • The HDG will not reimburse goods or services obtained from the HDP Partner's parent company, subsidiary or associate company.
  • Non-qualifying costs include in-house services and production costs, products or services from related companies, claims with competing interests, hardware such as poster or TV stands and iPads, late charges, operational costs and overheads such as electricity, rental and manpower, above-the-line and out-of-home advertising, and non-digital marketing materials outside the store.
  • All funded marketing and publicity initiatives must be completed and submitted for claims within the 2-year qualifying period.

What it funds

  • Domestic marketing, events, branding campaigns

Costs covered: Marketing, advertising, trade-fair booth costs; Software licences and SaaS.

Maximum support: up to 80%.

HPB reimburses up to 80% of qualifying costs actually incurred, up to the approved grant amount; the partner bears the remaining 20%.

Recorded cap: S$30,000.

Each tier is capped at 10 outlets or brands. Restaurants, QSRs, cafés, kiosks and food-brand chains: S$1,000/outlet for 5–10 dishes, S$2,000 for 11–20, S$3,000 for 21 or more. Bakeries/dessert partners and beverage cafés, kiosks and chains: S$1,000 for 3–5, S$2,000 for 6–10, S$3,000 for 11 or more. Food courts/institutional stall caterers: S$1,000/outlet for 1 item/stall, S$2,000 for 2, S$3,000 for 3 or more. Event/institutional free-flow caterers: S$1,000/brand for 3–5 menus, S$2,000 for 6–9, S$3,000 for 10 or more. Digital-only F&B companies: S$1,000/brand for 5–10 dishes, S$2,000 for 11–20, S$3,000 for 21 or more.

Payment: Paid after the company incurs the cost and files a claim.

How to apply

Complete the Healthier Dining Grant application form and email it with the complete supporting-document set to HPB_Healthy_Eating@hpb.gov.sg. If approved, return the signed Acceptance Form on the last page of the Grant Award Letter by the stated deadline, then submit artworks to HPB for approval before printing or use.

  1. Confirm that the business is an eligible HDP Partner and meets the outlet and repeat-applicant conditions.
  2. Complete Sections A to C of the Healthier Dining Grant application form.
  3. Obtain 3 competitive quotes for each claim item and prepare any applicable Company update form and second-time-applicant nutrition documents.
  4. Email the completed form and supporting documents to HPB_Healthy_Eating@hpb.gov.sg by the 15th of the application cycle month.
  5. Return the signed Acceptance Form on the Grant Award Letter by the stipulated deadline if approved.
  6. Submit artworks using HDP identifiers to HPB for review and approval before printing or use.

Before applying

  • The project must not have commenced before approval of the HDG application.
  • The project must not receive another source of government or non-government funding.

Documents

  • Full application form — Complete Sections A to C. The declaration must be signed by an authorised signatory (CEO/MD equivalent) and a finance authorised signatory (CFO equivalent). Agency document ↗
  • 3 competitive quotes for each claim item — Required by the official application form.
  • Company update form (if applicable) — Only if there is a change to outlet size or addresses.
  • Nutrition reports, ingredient breakdowns and/or NIP of oils (if applicable) — For second-time grant applicants; the form also asks for nutrition reports, ingredient breakdowns or healthier menus for every new endorsement.

Claiming support

After completing the approved deliverables, submit the final report and grant claim form with the sales report, photo evidence and original invoices. HPB allows 2 weeks to process the softcopy submission, 3 weeks for onsite audit of POSM and deliverables, and 1 week for written justifications of commitment changes, then disburses actual expenditure up to the approved amount after reviewing the complete claim package.

Within 2 years of grant approval date

Contact: HPB_Healthy_Eating@hpb.gov.sg

Application window: Monthly application cycles commence on the first working day; complete applications should be submitted by the 15th of the calendar month.

Sources & last checked

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