Market Readiness Assistance Grant

Who qualifies

• Must be registered in Singapore.
• SME test is either/or: the revenue/turnover cap OR the headcount cap suffices (official wording).
• The company must be new to the target overseas market.
• Annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years.
• Each application is limited to one activity in a single overseas market.
• Non-profit organisations, societies, religious entities, venture capital companies, investment holding companies and government subsidiaries are not supported.
• Applicants must not have a relationship, connection, association or dealings with the appointed third-party consultant or vendor; an application will be rejected if a conflict of interest is detected.
• MRA supports eligible third-party costs only for activities and services the applicant lacks in-house or internal capability to carry out.
• Overseas Marketing Presence projects must run for 6 to 12 months; In-market Business Development projects must run for 3 to 12 months.
• For Overseas Marketing Presence, the BD staff must remain physically stationed in-market, must not work remotely or hold concurrent roles, and must not hold shares or directorships in the applicant or related companies.
• Unsupported costs include Singapore GST and out-of-pocket airfare, accommodation, transport and staff meals; activity-specific exclusions include capital-raising publicity, shared booths, B2C-only trade fairs, in-house manpower, and standalone IP objection costs.
• Minimum local shareholding (%): 30.
• Maximum headcount: 200.
• Maximum group annual sales (S$): 100,000,000.

What it funds

• Market entry, overseas marketing, trade fairs, internationalisation
• Domestic marketing, events, branding campaigns

Costs covered: Third-party consultant or professional service fees; Marketing, advertising, trade-fair booth costs.

Maximum support: up to 70%.

Enhanced support of up to 70% for SMEs takes effect 1 April 2026 as announced in Budget 2026; the Business Refresh Package factsheet says the higher support level applies until 31 March 2029, and that from 2H 2026 eligibility extends to local non-SMEs at up to 50% under EDGE. For Overseas Marketing Presence, support is up to 70% for local BD staff or 50% for foreign staff, covering basic salary and office rental.

Recorded cap: S$100,000.

Support is capped at S$100,000 per company per new market; the page also lists pillar caps of S$20,000 (overseas market promotion), S$50,000 (overseas business development) and S$30,000 (overseas market set-up). Physical trade-fair booth rental, design and construction are capped at 36 square metres. Audit costs start from S$200 and are supported up to 50% capped at S$500, within the same pillar cap.

Payment: Paid after the company incurs the cost and files a claim.

How to apply

Identify the target overseas market and supportable activity, select a suitable vendor where required, prepare the documents, and apply directly on the Business Grants Portal (BGP) with Corppass.

1. Identify the target overseas market and confirm sales in that market have not exceeded S$100,000 in any of the preceding three years.
2. Identify the activity and select a suitable vendor, except for Overseas Marketing Presence projects.
3. Prepare the required financial, group, quotation, and employment documents.
4. Sign in to BGP with Corppass and submit the application directly; third-party companies cannot apply or manage it for the applicant.
5. Accept the Letter of Offer within the specified timeline if the grant is awarded.
6. Complete the project and deliverables, engage an auditor from EnterpriseSG’s Pre-Qualified Panel, and submit the claim on BGP by the Letter of Offer deadline.

Before applying

• The project must not have started, been paid for, or been contracted before application submission, except for the official trade-fair timing exception described in the FAQ.
• The application should be submitted no earlier than 6 months before the project start date.
• Each application is limited to one activity in a single overseas market and each project must not exceed 12 months.
• Group applications, where two or more companies are listed as applicants in one application form, are not allowed.

Documents

• Company’s Financial Statements (FS) for the past 3 years — Audited statements or management accounts including profit and loss and balance sheet, signed by an authorised person with name and designation.
• Ultimate corporate group financial statements for the past 3 years (if applicable) — If the company belongs to a corporate group.
• ACRA bizfile of holding companies and/or subsidiaries (if applicable) — If the company belongs to a corporate group.
• Corporate group structure (if applicable) — If the company belongs to a corporate group.
• Complete SGX Shareholder report (if applicable) — If the parent company is listed on SGX.
• Proposal and/or quotation from your consultant/vendor (if applicable) — Include detailed scope, expected deliverables, and cost breakdown by scope of services; quotations must be addressed to the registered company name as per the company’s ACRA Bizfile. Not required for Overseas Marketing Presence projects.
• Consultant/vendor’s credentials/testimonials and track records of past completed projects (if applicable) — Required for all activities except Overseas Marketing Presence; not required for consultants on EnterpriseSG’s list of FTA and Trade Compliance consultants.
• Employment or appointment letter of the BD staff (if applicable) — For Overseas Marketing Presence projects; a Job Description may be submitted if staff is not yet confirmed or hired.
• Quotation for office space rental (if applicable) — If applicable for Overseas Marketing Presence.

Processing time: 8–12 weeks

Claiming support

Complete the project and deliverables, engage an auditor, upload the audit and supporting documents on BGP, and submit the single final claim with endorsed documents and deliverables. The approved amount is paid through Corporate PayNow (within about 14 working days after claim approval) or GIRO (up to 8 weeks after approval).

Claim submission deadline specified in the Letter of Offer; the official FAQ states claims must reach Enterprise Singapore no later than 3 months from the end of the project qualifying period.

Contact: https://go.gov.sg/askenterprisesg

Application window: Existing MRA applications remain accessible until EDGE launches.

Closes: 2026-09-29